However, life has a way of nudging us towards a greater purpose. A series of life-changing events jolted Aaél’s soul awake. Close brushes with death, untimely demise of friends, facing discrimination and witnessing poverty while volunteering & traveling awakened a deep longing within him to understand the true nature of these human conditions and to forge a meaningful path, one that would bring inner peace, genuine prosperity and true happiness, not just to himself, but to all.

​

And so, one fateful day, Aaél made a momentous decision. He summoned the courage to leave behind his lucrative job & comfortable life in London, and set off on years-long transformative journey living & traveling across the world. Aaél’s attempts to make a difference took various forms - volunteering, establishing an NGO, starting a social enterprise and funding local businesses, all in search of that elusive fulfillment. Yet, none of these pursuits brought him the fulfillment he so longed for, instead, Aaél encountered the painful reality of being deceived by those he helped greatly and placed his utmost trust in.

Aaél decided to turn to the wisdom of ages, deeply study the works of great humans, focus on self-improvement, spend time with his parents and build a new life. He started new business ventures, a research & consulting platform and a hospitality business with his mother, while maintaining his focus on finding the answers that he was seeking in the depths of his heart. He reached out to scholars. He spent prolonged time in monasteries & wilderness practicing meditation. He delved into the works of great scientists, economists, entrepreneurs and reformers. He sought guidance from Buddha, Jesus, Lao Tsu, Socrates, Aurelius, Confucius, Marx, Nietzsche, Freud, Osho and Nanak. He drew inspiration from Gandhi, Deng Xiaoping, Lincoln, Churchill, Mandela, Lee Kuan Yew, Obama, Oprah and MLK. He studied the economic approach of Rockefeller, Vanderbilt, Carnegie, Ford, Jobs, Jack Ma and Tata. In parallel, Aaél deeply reflected upon his own vastly diverse experiences — from corporate & glamorous life in the world’s top cities to living meditative life in spiritual centers and wilderness; from daring expeditions to culturally rich travels around the world. Aaél is truly blessed to have received tremendous support from his mother, sister and closest friends during this testing & pivotal phase of his life.

Slowly but surely, with time, reflection and careful introspection, pieces of grand puzzle start falling into place as Aaél tirelessly synthesized the essence of these profound learnings. Step by step, Aaél distilled the nectar of thousands of years of collective human wisdom, scientific findings, best practices from economics & business management and invaluable life lessons from around the world into a set of universal core human values, which he named the '11 Happiest Values''. The amalgamation of the key lessons from human history over ages, science, economics and Aaél’s profound global experiences revealed that when people collectively live ‘Happiest Values’, we create abundant love, happiness and prosperity, even in the face of the most challenging times. Conversely, when people neglect these values, they fall into loneliness, unhappiness and negativity, which is exactly what is happening today in our societies, schools, workplaces and of course, in social media. It became clear to Aaél that Happiest Values hold immense power to transform lives and more than ever, now is the time when humanity needs to live by these values in order to redirect the human race from the path of self-destruction to a new path of abundant prosperity, love, peace and happiness.

Come, join us in this collective endeavor to build & grow the world’s Happiest Community where love, happiness and prosperity flows abundantly in every aspect of your life - be it your work, technology, finance or fun, travels and romance. May you find your way to the world's Happiest Community and embrace abundant love, happiness and prosperity that awaits you here.